Midwest HVAC News

Madison Electric Celebrates 100th Anniversary as Family Business.

Madison Electric Company, one of Michigan’s largest wholesale distributors of electrical, automation, HVAC, PVF, plumbing, water management and network communication systems and components, is celebrating 100 years as a Michigan family owned business.

In celebration of its centennial Madison Electric Company is committed to raising $100,000 for local charities to show its appreciation for the community that has supported Madison in a century of success. The charitable organizations include: Karmanos Cancer Institute, Gleaners Food Bank, Detroit Institute for Children and Michigan Freedom Center. In addition to the fundraising efforts spearheaded by family executive leadership, Madison associates will also participate in planned fundraising events and volunteer activities at the four selected charities throughout the year.

Over the past century, Madison Electric Company has grown from two men, operating their business out of a small industrial building in Detroit, to a multi-faceted corporation comprised of eight locations, 150 employees and $80 million in annual sales.


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The company was founded in 1914 by brothers Morris and Max Blumberg and has remained under the leadership of their decedents ever since. It enters its second century presided over by Brett Schneider, great grandson of Morris Blumberg, marking the fourth generation of leadership.

As we celebrate the 100th anniversary of Madison Electric Company, we’d like to thank those who came before us and laid the strong foundation where we stand today,” said Schneider, President of Madison Electric Company. “It remains our duty to fix our eyes to the future to ensure just as strong a foundation for the next generation.”

Madison Electric Company’s greatest milestones have been marked by the leadership’s future-focused approach to business. Examples of this include opening branch locations to bring products closer to contractors during the post-World War II urban sprawl; forming the industrial electronics division to provide interconnected products, cable assemblies and production computers during the turn of the century; and investing early into automation, twenty years before it reached the popularity it’s gained today.

Every generation of leadership has made it their goal to leave the company even better than they found it,” said Benjamin Rosenthal, Chief Financial Officer of Madison Electric Company. “It’s this mentality that drives us to try new things, invest in new technology and expand our offerings.”

Representing the fourth generation of leadership of Madison Electric Company, are: Brett Schneider, president; Brad Schneider, vice president of operations; and Jordan Glass, secretary/treasurer. The company’s third generation of family leaders, include: Benjamin Rosenthal, chief financial officer; Richard Sonenklar, vice president and chief information officer; Scott Leemaster, vice president and general manager; and Jon Waitz, vice president.
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