 Home
improvement projects have boomed during the pandemic. Many
households have considered undertaking either complete or
partial house renovation. They have hired home maintenance
services, whether HVAC, roofing, electrical, or plumbing.
Some have even gone as far as performing outdoor
landscaping.
It’s apparent how many homeowners will continue to pursue
home improvement projects while we’re still in a pandemic.
As such, small businesses offering house remodeling and home
maintenance services should be aggressive in their marketing
approach. And when it comes to this,
digital marketing is the key.
If you are a home contractor providing HVAC, plumbing,
electrical, or roofing services, implement digital marketing
strategies. That said, here’s how to promote your tradesman
services during this pandemic:
1. Promote your services via your website
For service promotion, your website is the first place to
start. Why? Having a business website is paramount in this
digital era. Even brick-and-mortar stores must have an
online representation of their business. These websites
serve as their digital hub for marketing their products or
services.
If you’re a home contractor offering tradesmen services,
update your website. Go beyond just having your online
portfolio. Make sure you have a robust site that allows you
to promote your specific services. For instance, if you’re
offering residential and commercial roof repair or
replacement, maintenance, and inspection, highlight them on
your website.
2. Boost your web presence and site traffic
Know, however, that it’s not enough to have a business
website. As a home contractor, you want your potential
clients to find your web page and content. In a sea of
digital competition, your website must stand out among all
other competitors in your market. That’s where search engine
optimization (SEO) and pay-per-click (PPC) campaigns come
into the picture.
An SEO campaign involves the process of optimizing your
website, producing relevant content, and building links.
With proper implementation, you’ll see your web page rank
high in the search engine results pages (SERP). On the other
hand, a PCC campaign allows you to display your ads on SERP,
but you must pay for every successful click. Ultimately,
both digital marketing strategies will increase your online
visibility and website traffic.Story
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3. Harness
the power of content
They say that content is king in the digital world. Why?
People look for valuable and relevant pieces of content when
searching online. As such, content has the power to draw
potential clients and convert them into actual customers.
That’s where digital content marketing comes into play.
If you’re a home contractor, consider starting a blog as
part of your website. It is where you can regularly produce
and publish content pieces. For instance, you can create
how-to-articles, promotional video clips, and images of
actual tradesman work. You can even share these content
pieces on social media and other digital platforms to
promote your tradesman services.
4. Employ email marketing
When it comes to business and marketing, the use of emails
has long been proven effective and beneficial. In fact,
Forbes said that email marketing remains the most potent
tool in kicking a business up a notch.
As a home contractor, you may already have a list of emails
of your old and regular clients. As such, send them
personalized emails about the services you offer. In light
of the COVID-19 crisis, you can even offer discounts and
exclusive deals. Also, do your research and perform due
diligence to get emails from prospective clients. Once you
have qualified leads, you can send them promotional emails.
5. Stay active on social media
Of course, digital marketing won’t be complete without
social media. Facebook, Instagram, Twitter, and LinkedIn
channels have become extremely powerful. Not only do people
use these for personal purposes, but they utilize them for
business. In fact, social media marketing has become
increasingly popular.
As a home contractor, be sure to create business pages on
social media. On Facebook, for instance, you can publish and
share valuable content pieces to encourage client
engagement. On Instagram, you can post images of your
tradesman services, such as HVAC maintenance, plumbing
works, or roofing installation. You can even use social
media messaging apps such as Messenger and Whatsapp to
communicate with your clients.
Digital marketing is the key to promoting your tradesman
services, whether HVAC, plumbing, electrical, or roofing. As
a home contractor, consider the online marketing strategies
recommended above, from promoting your services via your
website to staying active on social media. Through digital
marketing, you’ll be amazed at how you can get more clients
and boost your profits, even amidst the COVID-19 pandemic. |
