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Midwest HVAC News

Gustave A. Larson Company, leading wholesale distributor of Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR) equipment, parts, and supplies, is seeking a Sales Consultant to assist Heating, Cooling & Refrigeration customers.

Job Title: Sales Consultant
Reports to: Field Sales Manager
Location: Green Bay, WI

Position Summary

Gustave A. Larson Company is the Midwest, Plains, and Mountain States leading wholesale distributor of Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR) equipment, parts, and supplies. Our business philosophy is to focus on serving the needs of our customers, with a value-added, professional and enthusiastic attitude. Under the direction of the Refrigeration Fields Sales Manager, the Sales Consultant will assist assigned refrigeration customers in profitable growth opportunities through introductions of the Larson Company’s complete line of products and services. This is technical sales position with direct responsibility for new business development and customer sales growth. Further, the successful individual will be held accountable for management of existing business, acquisition of new business, and the development of targeted profitable growth for the Gustave A. Larson Company.

Primary Responsibilities

1. Increase unitary market share through aggressive development of new business relationships within territory.

2. Assist in annual strategic market planning and sales forecasting process for designated sales territory.”

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3. Execute the sales cycle: new business contact, presentation, quoting, order processing, customer relationship growth, communication and management, documentation and reporting.

4. Cultivate new business relationships with the sales team by connecting appropriate team member(s) with key personnel. Call on design build, replacement, plan and spec contractors. Capitalize on resources available through the Larson Company and suppliers to maximize potential of prospective customers.

5. Assist and develop new business profitable growth through introduction and education of the Company’s full line of products, promotions, and services.

6. Elevate the Company’s differentiated position in the market through provision of value-added products and services in order to enhance new business development.

7. Regularly acquire professional growth and educational opportunities to enhance knowledge of products and services provided by the Larson Company to serve as a competitive advantage for prospective customers.

8. Maintain accurate documentation and communication mediums to address the status of customers and new business opportunities with team members.

9. Document and submit travel expenses, planning, and calls in a timely manner. Travel is required.

10. Promote ancillary products associated with refrigeration and controls to enhance Company sales.

11. Perform other duties as assigned.

Qualification Requirements

• Commitment to excellent service. Ability to manage multiple priorities, goal-oriented and results driven. Ability to develop and implement territory sales plans, and work with minimal supervision
• Successful track record of successfully creating new business partnerships and opportunities.
• Aggressive, above-average sales aptitude. Enjoy fast-paced environment, ability to grow a territory and acquiring new business.
• Coachable, effective Team Player, self-motivated, enthusiastic, above-average sales aptitude and quick learner.
• Strong verbal, written, and intrapersonal skills. Desire for personal growth, leadership and professional skills.

• Bachelor’s degree is preferred, 3 to 5 years or more experience in the
Heating & Cooling/Refrigeration, HVACR industry
• Completion of an approved secondary HVACR vocational curriculum (or equivalent) and 2 years of industry experience preferred, but not required.
• Microsoft Office skills required. Knowledge of inter-related databases a plus.

Other Skills/Abilities
The job description is representative of the knowledge, skills and/or abilities required to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

To apply please visit the careers page at




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